A boutique built around
a simple observation.
The observation
Building a product and building a market are two different challenges.
The companies that succeed in Spain are not always the ones with the best technology.
They are the ones that understand how trust is built, how partnerships are formed and how adoption happens locally.
Cromo Advisory was created to help bridge that gap.
§ Carmen
Founder-led, always.
Cromo Advisory was founded by Carmen Aparicio after more than fifteen years working across AdTech, Media and Digital Growth.
Throughout her career, she has helped technology companies build partnerships, enter markets and accelerate commercial growth.
The pattern was always the same.
Strong products rarely failed because of technology.
They failed because markets did not understand them, prioritise them or adopt them.
Cromo Advisory was created to help international companies navigate that challenge in Spain.
Every engagement is led by the founder personally.
No layers.
No junior teams.
No handoffs.
§ Principles
Four lines we don’t cross.
- I.
Independence
No referral fees, no kickbacks, no platform allegiances. Our only obligation is to the client in the room.
- II.
Boutique by design
A small number of engagements per year. The founder is on every call.
- III.
Quiet confidence
We don’t announce our work. We do it. Our best case studies live in our clients’ revenue, not our portfolio.
- IV.
Local understanding
We live where we operate. The relationships are real. The conversations are current. The context is first-hand.
§ Why Spain
A market built on relationships.
Spain remains one of Europe's most relationship-driven digital advertising markets.
Success rarely depends on technology alone.
It depends on trust, local relevance, timing and the ability to build the right partnerships.
That is where Cromo Advisory focuses its work.
§ FAQ
Frequently asked questions.
Do I need a local team before entering Spain?
Not necessarily. Many companies start by validating the opportunity and building relationships before hiring locally.
How long does a typical engagement last?
It depends on the objective. Some projects focus on market assessment, while others involve ongoing support for market development and partnerships.
What types of companies do you usually support?
Primarily AdTech, MarTech, Retail Media and Media Technology companies looking to enter or accelerate growth within the Spanish market.