A boutique built around
a simple observation.
The observation
Building a product and building a market are two different challenges.
The companies that succeed in Spain are not always the ones with the best technology.
They are the ones that understand how trust is built, how partnerships are formed and how adoption happens locally.
CROMO Advisory was created to help bridge that gap.
§ Carmen
Founder-led, always.
CROMO Advisory was founded by Carmen Aparicio after more than fifteen years helping AdTech, Media and Technology companies grow in Spain.
Over the years, one pattern kept repeating itself. Companies rarely struggled because of their product. More often, they struggled because they underestimated how long it takes to build trust, local relevance and the right commercial relationships.
That experience shaped CROMO Advisory.
Today, the business helps international companies shorten that learning curve — understanding the market faster, building the right partnerships sooner and avoiding months of unnecessary trial and error.
Every engagement is personally led by the founder.
No layers.
No junior teams.
No handoffs.
§ Principles
Four lines we don’t cross.
- I.
Independence
No referral fees, no kickbacks, no platform allegiances. Our only obligation is to the client in the room.
- II.
Boutique by design
A small number of engagements per year. The founder is on every call.
- III.
Quiet confidence
We don’t announce our work. We do it. Our best case studies live in our clients’ revenue, not our portfolio.
- IV.
Local understanding
We live where we operate. The relationships are real. The conversations are current. The context is first-hand.
§ Why Spain
A market built on relationships.
Spain remains one of Europe's most relationship-driven digital advertising markets.
Success rarely depends on technology alone.
It depends on trust, local relevance, timing and the ability to build the right partnerships.
That is where CROMO Advisory focuses its work.
§ How we work
Close, personal, and always founder-led.
Every client works directly with Carmen. Every conversation is first-hand.
CROMO Advisory is built around a small number of engagements each year, so that each one receives the attention it needs.
§ FAQ
Frequently asked questions.
Do I need a local team before entering Spain?
Not necessarily. Many companies start by validating the opportunity and building relationships before hiring locally.
How long does a typical engagement last?
It depends on the objective. Some projects focus on market assessment, while others involve ongoing support for market development and partnerships.
What types of companies do you usually support?
Primarily AdTech, MarTech, Retail Media and Media Technology companies looking to enter or accelerate growth within the Spanish market.