A small selection of engagements, anonymised where required. We do our best work when the room is quiet — so the case studies here are written in the same spirit.
Designed the entry strategy, helped recruit the first regional lead, and shaped the first ten advertiser conversations. The team closed three lighthouse accounts in the first two quarters.
3 lighthouse accounts · 2 quarters
Built the commercial framework, governance model and revenue mechanics for a multi-year partnership — including the operating cadence that survived two leadership changes.
Multi-year partnership signed
Reworked the narrative, packaging and channel partner programme to align with how Spanish buyers actually purchase identity and measurement today.
Pipeline rebuilt within 6 months
Advised on sales structure, programmatic stack and direct-deal motion. Reframed the commercial proposition around audience quality rather than volume.
Margin recovered, headcount steady
